Free Samples Earn Business

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Free Samples Earn Business

 

Free samples pay for themselves, usually many times over.

 

I went into Costco the other day and got three free pizza bagels. Now, it didn't make me run to the freezer for my own box - but it did make me consider the notion, and it did give me a warm fuzzy about Costco and about the bright red box the pizza bagels came in. So, probably a good move on their part.

 

It makes sense, and seems to be backed by anecdotes that verge on data. The Atlantic cites instances of sales increases up to 2000% attributable to the offering of free samples. See theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969.

 

One nationwide chain of cosmetics has made the distribution of free samples an integral aspect of their in-store business model. They do it to both entice and educate their customers – see this interview with COO and Co-founder Barry Beck, it would seem to be working well for that particular business, since Bluemercury was bought by Macy's a couple years ago.

 

The ultimate goal of any customer interaction is a sale, but the best possible outcome is a sale to an educated customer actively wanting the product. Offering free samples of quality products is a great way to get those customers to start plunking down money.

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